摘要
在过去的20多年中,阿波罗集团的异军突起是美国高等教育领域中最值得人们关注的变化。该集团连续多年在华尔街的股票市场中保持着良好的业绩,同时在美国高等教育市场中也获得了飞速的发展。对其发展现状、经营模式、以及教育服务的原则与标准进行分析和研究,可以启示我们更深入地理解教育理念与市场现实是如何紧密结合在一起并取得成功的。
In the past 20 years,the rise of Apollo Group is the most expected change in the higher education field of America.It has set up branch schools all over the United States,even the overseas countries;their enrollment maintains double-digit growth every year;their stock has circulated in the Wall Street and has achieved positive performance.This paper analyzes and studies the Apollo Group's current development situation,management model and the principles and standards of education service,which can help to deeply understand how the educational concept is combined with the market reality successfully.
出处
《高教发展与评估》
CSSCI
2011年第4期57-63,123,共7页
Higher Education Development and Evaluation
关键词
营利性教育
阿波罗集团
经营模式
profit-oriented education
Apollo Group
management model
