摘要
我国的城市化进程发展迅速,城市数量突飞猛进,城市品牌塑造与传播是众多城市面临的迫切问题。在打造城市品牌的体系中,城市形象片是传播城市形象最直观的形式,因此研究我国城市形象片的创作现状和创作策略具有重要的实践意义。文章把108个城市的350条城市广告片作为研究样本,以此来分析我国城市形象片的创作方法。
As cities have been increasing in large numbers,China＇s urbanization process has been developing rapidly.How to mould and publicize urban brands is the most pressing issue which many cities are faced with.Urban image advertisements render city images well known far and wide in a most directly perceived way in the process of enhancing urban images.Accordingly,it is of important and practical significance to study the status quo of and strategies for creation of Chinese city image advertisements.By making a study of 350 city image adverts from 108 cities as research sample data,the paper analyzes the methods for creating city image advertisements.
出处
《上海师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2011年第4期95-102,共8页
Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)
基金
2010年教育部人文社科研究青年基金项目"数字化时代的城市影像传播模式研究"(项目编号:10YJC860033)
关键词
城市形象片
城市品牌
创作
city image advertisements
urban brand
creation
