摘要
通过对广州市局部市场进行消费者细分、消费者价值分析和消费者购买决策研究,为范例公立医院体检中心战略定位提供支持。
The paper studies the customer segments,value analysis,and purchase decision research of the local market where the sample public hospital stays to provide support for the strategic positioning study of the sample hospitals.
出处
《中国卫生经济》
北大核心
2011年第7期38-39,共2页
Chinese Health Economics
关键词
公立医院
体检中心
体检
消费者分析
public hospital
physical examination center
physical examination
customer analysis
