摘要
图书会展具有信息交流和集散功能、营销宣传和形象展示功能、文化传播功能,在世界各地得到快速发展。我国图书会展起步较晚,面临许多问题和困境:图书销售功能日益弱化,缺乏现代化市场主体,管理不健全、企业竞争不规范,设施不完善、服务不配套、缺乏专业人才。为促进我国图书会展产业发展,应采取以下对策:明确功能定位,合理规划布局;培育现代化市场主体,加强国际交流与合作;健全管理体制,加强行业协会建设;加强人才培养,提高从业人员素质。
Book exhibitions have information exchange and distribution function, marketing spiel and image display function and cultural transmission function, and develop rapidly around the world. Chinese book exhibitions start late and face to following problems and difficulties： book sale function is increasingly weakened; back exhibtions are lack of modern market actors; the management is not perfect and the enterprise competition is non-standard; facilities are imperfect, services are lack of coordination;are lack of professional talents. For promoting the development of Chinese book exhibition industry, we should take following measures： making functional localization clearly and planning layout rationally, cultivating modern market actors and strengthening international exchanges and cooperation, improving the management system, strengthening the construction of industry association, strengthening the talent cultivation, and improving the quality of professional.
出处
《图书馆建设》
CSSCI
北大核心
2011年第6期83-85,89,共4页
Library Development
