摘要
2014年第2届南京青奥会是对南京城市整体旅游形象一次最广泛、最有效的宣传推广。南京青奥运会的临近,使得南京如何利用青奥运机遇发展城市体育旅游产业的问题变得迫在眉睫。运用文献资料调研、网络检索、专家访谈、比较和逻辑分析等方法,对奥亚会举办城市发展体育旅游产业的经验进行总结、分析举办城市在奥亚会会前、会中和会后发展体育旅游产业的策略及其经验,以期为青奥会城市南京发展体育旅游产业提供借鉴。
Hosting the Youth Olympics games in 2014 is the most effective measure to publicize integral tourism image of nanjing.As the Youth Olympic Games＇ approaching,it＇s extremely urgent to do research on how to catch the opportunity.Using methods of literature search,network retrieval,expert interview and so on,this paper summed up experience of developing sports tourism industrialization from the Olympics games and the Asian Games host cities,analyzed strategy to develop sports tourism industrialization during the whole games process,in order to provide reference to Nanjing.
出处
《体育与科学》
CSSCI
北大核心
2011年第3期37-42,共6页
Sports & Science
关键词
奥亚会举办城市
体育旅游产业
南京城市
青奥会机遇
the Olympics games and the Asian Games host cities
sports tourism industrialization
nanjing city
the Youth Olympics games opportunity
