摘要
引入SSM分析法,利用广西入境旅游客源市场中15个主要客源国的近期相关数据进行计算分析,分析了广西入境旅游客源市场的发展趋势和结构状况,在此基础上提出一些对策措施:以东盟客源市场为重点,创新旅游产品品牌;完善旅游教育体系,提高旅游人才素质;扩充旅游企业实力,增强旅游企业竞争力。
Inbound tourism is an important symbol of measuring national or regional economical power,which is promoted by the economic development objectives,drives to identify constraints and new development opportunities and ultimately helps further development.Although Guangxi owns unique tourist resources,good geographical location and preferential policy,it still falls behind some privileged eco-tourism provinces.In particular,the advantages in resources have not been transformed into economical competitiveness.This paper take Guangxi＇s inbound tourism market（contents of 15 main countries） as a research object and use the SSM model and relative data to analyze its structure,and then suggests such countermeasures as taking Southeast Asian tourists as the key object and innovating the tourism product brand,perfecting the tourism education system and improving the qualities of tourism talents,and also strengthening the tourism enterprises and sharpening their competitive power.
出处
《河池学院学报》
2011年第2期63-68,共6页
Journal of Hechi University
基金
桂西北少数民族非物质文化资源研究基地(桂教科研〔2007〕20号)
2010年广西研究生教育创新计划项目(2010106031202M22)
关键词
广西
入境旅游客源市场
SSM分析法
Guangxi
inbound tourism market
the Shift-Share Method（SSM）
