摘要
随着人们生活水平的提高、带薪假日的延长及消费观念的转变,休闲旅游逐渐成为我国旅游消费的新亮点和旅游发展的新时尚。在分析休闲旅游概念及特点的基础上,提出推进扬州休闲旅游发展的对策:优化旅游产品结构,强化旅游产品的休闲性与参与性;开发系列化产品,满足多样化的休闲消费需求;加强旅游基础设施建设,改善休闲旅游环境;健全旅游服务体系,提高休闲旅游服务质量。
With the increase of people＇s living standard,the extension of paid holidays and the conversion of consumption conceps,leisure tourism is a newly emerged focus in Chinese tourism consumption and a new fashion of tourism development.On the basis of analyzing the concept and the features of leisure tourism,the author puts forward the countermeasures to promote the development of leisure tourism in Yangzhou： optimizing the structure of tourism products,intensifying the entertainment and participation of tourism products;developing a series of tourism products to meet diversified leisure consumer demands;strengthening the construction of tourism infrastructure to improve the environment of leisure tourism and perfecting the tourism service system so as to improve the service quality.
出处
《扬州职业大学学报》
2011年第1期8-10,共3页
Journal of Yangzhou Polytechnic College
关键词
扬州
休闲旅游
对策
Yangzhou
leisure tourism
countermeasures
