摘要
主流意识形态具有比较复杂的表现形式,它一旦形成,必然会对现实社会造成一定的影响。在现实生活中,往往会出现主流意识形态达不到其推行主体预期效果的现象,甚至会出现"主流"与"流行"、"上层"与"民间"意识相冲突的现象。如何维护主流意识形态的"合法性",我们除了要制定一些"技术性"的宣传和传播方法之外,更重要的是要研究主流意识形态自身的形成和传播机制。由于社会各种因素的影响,使得主流意识形态呈现阶级性和特殊性等多种特征。在现代信息技术等因素的作用下,主流意识形态受到各种挑战。因此,我们要关注主流意识形态的社会作用,研究其存在的合法性基础,在交往中自觉构建新时代的主流意识形态。
The Mainstream Ideology has very complicated forms,and when it is formed,it would certainly exert an influence on our realistic society.In our life,the mainstream ideology sometimes fall short of the purpose which pursued by the implemental subject of it,even be in conflict between the ＂mainstream＂ and ＂popular＂ consciousness,＂upper＂ and ＂non-governmental＂ consciousness.For maintenance the ＂legitimacy＂ of the mainstream ideology,some ＂technique＂ of propaganda and communication need to be designed,also,perhaps the most important is to study the mechanism of formation and communication of the mainstream ideology itself.Under the influences of various social factors,the mainstream ideology takes on character with class,particularity,etc.In contemporary society,the mainstream ideology faces the different challenges that due to information technology.We must pay attention to the social function and the legitimate foundation of mainstream ideology,consciously construct the new mainstream ideology adapt to new era in our communication.
出处
《北京科技大学学报（社会科学版）》
2011年第1期124-127,共4页
Journal of University of Science and Technology Beijing(Social Sciences Edition)
关键词
交往
意识形态
共识
合法性
communication
ideology
consensus
legitimacy
