摘要
随着经济社会的纵深发展,当代大学生作为社会特殊的消费群体,他们消费观念的塑造和培养更为突出并会直接影响大学生世界观的形成与发展,进而对他们一生的品德行为产生重要的影响。因此,关注大学生消费状况,把握大学生消费心理和行为导向,培养和提高当代大学生的理财能力——"财商",在当前就成为当代大学生共同关注的课题。
With the development of economic society,as a special consuming group,contemporary university students＇ shaping and cultivation of consumption concept directly influence the establishment and development of university students＇ world outlook,as well as students＇ behavior.Paying attention to the condition of students＇ consumption,understanding the students＇ consumption psychology and behavior guiding,cultivating and improving the students＇ financing ability-finance wisdom have become a popular topic with which many university students are concern.
出处
《齐齐哈尔师范高等专科学校学报》
2011年第2期90-91,共2页
Journal of Qiqihar Junior Teachers College
关键词
消费观念
消费心理
行为导向
理财
consumption concept
consumption psychology
behavior guiding
financing
