摘要
在激烈的市场竞争环境下,企业文化及内部营销的整合有助于企业的经营和发展,促进营销战略的实施,进而获得更好的市场竞争力。文章通过企业文化的表现形式及其功能分析、企业内部营销分析,突出企业文化与内部营销在企业经营中的重要地位,提出整合的相关措施,促进企业营销战略水平的提升。
In the fierce environment of market competition,The integration of the enterprises culture and internal marketing may accelerate the development of the enterprises operation.The integration could contribute to carrying out the marketing strategy and obtaining the better market competition capacity.Based on the analysis of the manifestation and the function of enterprises culture,internal marketing,the important position of the enterprises culture and internal marketing could be stood out.The paper analyzes the some countermeasures of the integration,which may contribute to the promotion of the marketing level.
出处
《铜陵学院学报》
2011年第1期37-38,共2页
Journal of Tongling University
关键词
企业文化
内部营销
营销战略
enterprises culture
internal marketing
marketing strategy
