摘要
在探讨陕西省水果产量及其分布状况的基础上,阐述了陕西省水果产业发展现状,具体表现在种植布局不断优化、产业规模和品牌知名度不断提高、产业化进程不断加快3个方面。剖析了陕西省水果产业链存在的问题:一是产前服务与支持体系环节,体现在资金投入不足、缺乏统一的生产标准、配套服务体系不健全3个方面;二是栽培与采摘环节,具体体现在区域布局不合理、品种结构不协调2个方面;三是采后处理与企业规模环节,体现在采后处理能力不足、果业企业规模小2个方面;四是产品销售环节,体现在品牌意识不足、营销手段落后、销售结构不合理3个方面。提出了促进陕西省水果产业发展的对策建议:一是完善产前服务和支持体系;二是推广科学栽培和采摘技术;三是强化采后商品化处理;四是加大营销力度。
The thesis expounds the status quo of the fruit industrial development in Shaanxi province： the first is the output and distribution of fruits;the second is the status quo of fruit industrial development.The planting layout of fruit is continuously optimized;the industrial scale and the brand reputation are increasingly promoted;the process of fruit industrialization develops rapidly.The problems existing in the fruit industrial chain of Shaanxi province are analyzed： firstly,in the chain of preproduction service and support system,the capital input is scanty,the production standard is not unified,and the matching service system is not sound;secondly,in the chain of cultivation and plucking,the regional layout is not reasonable and the variety structure is not balanced;thirdly,in the chain of post-plucking disposal and enterprise scale,the post-plucking disposal ability is not enough and the enterprise scale of fruit industry is small;fourthly,in the chain of products sales,the awareness of famous brand is not strong,the marketing ways are outdated and the sales structure is not reasonable.The countermeasures and suggestions for promoting fruit industrial development of Shaanxi province are put forward： firstly,perfect preproduction service and support system;secondly,promote the scientific technology of cultivation and plucking;thirdly,strengthen the commercialization disposal after plucking;fourthly,reinforce the degree of marketing.
出处
《安徽农业科学》
CAS
北大核心
2011年第9期5591-5593,5596,共4页
Journal of Anhui Agricultural Sciences
基金
国家自然科学基金项目(70973098)
陕西省普通高等学校重点学科建设项目(ZDXKW00509)
陕西省软科学研究计划项目(2006KR56)
关键词
产业链
特色农业
陕西水果
产业化
Industrial chain
Characteristic agriculture
Shaanxi Fruit
Industrialization
