摘要
分析了市场营销专业强化学生营销策划能力培养的必要性,并且从人才培养方案、教学方法改革、营销实战、教学团队和考试改革等方面提出了相应的对策。
The necessity for the further cultivation of the marketing planning ability of the marketing majors is probed into and several measures are offered from the perspectives of talent training plan,teaching method reform,marketing practice,teaching team and exam reforms.
出处
《大连民族学院学报》
CAS
2011年第2期234-236,共3页
Journal of Dalian Nationalities University
关键词
市场营销专业
营销策划能力
营销实战
marketing specialty
marketing planning ability
marketing practice
