摘要
商务信用问题已经成为制约我国市场经济进一步发展的瓶颈,企业商务信用的评估是其基础问题之一。从企业商务信用的定义出发,综合考虑企业传统商务信用和在线商务信用,设计一套简洁、实用的企业商务信用评价指标体系,并给出相应处理方法,利用大量数据作为支持,验证该指标体系的有效性。
The absence of business credit has become the major bottleneck that hinders the smooth development of the marketing ecomomy of China. To measure the value of business credit of enterprise is one of the basle research. In this paper, the author designs a practical index system of business credit with the reality of enterprises. On this base, the effieiency of the evaluation system is provided.
出处
《图书情报工作》
CSSCI
北大核心
2011年第8期84-88,共5页
Library and Information Service
