摘要
随着中国电子政务的发展,政务网站在功能和内容上日趋完善,存在的问题在于宣传效果不够理想.在政务网站覆盖的信息领域,用户数量少,访问量不大.搜索引擎作为网民获取信息的主要手段,是网站流量的重要来源.通过搜索引擎优化(SEO)技术,可以大大提升网站在搜索引擎中的排名和出现频率,从而提高网站的用户数和访问量.使用搜索引擎优化技术提高政务网站的宣传效果,对推进政务网站的实际应用具有重要意义.本文将在分析政务网站功能定位的基础上,提出政务网站搜索引擎优化的策略.
With the development of E-government, government website is becoming more and more advanced, complete and perfect in the function and contents. But the main problem is that the publicity effect is not perfect. In the field of information covered by the government website, the number of users is small, and with few visits. As the primary means of getting information for internet users, search engine is also an important source of web traffic. Through search engine optimization techniques, the rank and the emergence frequency ofwebsite will be improved. Consequently, the number of the users and visits will increase. In this paper, by means of studying the search engine optimization technology, the government website publicity will improve and it is significant for promoting the practical application of government websites.
出处
《西南民族大学学报（自然科学版）》
CAS
2011年第2期326-330,共5页
Journal of Southwest Minzu University(Natural Science Edition)
