摘要
会展危机管理是现代会展活动顺利开展的监要保证,能有效保证会展环境、提升会展形象、避免或减少会展损失,实现会展价值。从业人员在进行危机管理时,可以采取会展危机识别、会展危机评估、会展危机处理、会展危机回顾四个步骤,以提高整体有效性。
Exhibition risk management is essential for modern fair and exhibition activities,which can guaran-tee the exhibition environment,promote exhibition image,avoid or reduce loses,and realize the exhibitionvalue.In order to enhance the overall efficiency,the paper proposes that we can follow the four-stepprocess,which includes exhibition identification,exhibition assessment,and exhibition control and exhibitionreview.
作者
沈金辉
SHEN Jin - hui(Tourism School,Ningbo City College of Vocational Technology,Ningbo 315100,China)
基金
宁波城市职业技术学院2009年课题《会展危机应对体系的横向建设》成果之一.
关键词
危机管理
会展
策略
risk management
exhibition
strategy
