摘要
本文认为,国家政策、环保、油价、交通环境、新能源车型等因素对汽车销售有着较大影响,为此,提出在汽车营销工作中,应关注国家宏观经济政策导向,加强自主品牌的建设和发展,对企业的发展和销售做出规划,加强与汽车类职业学校的联合与协作,发展网络营销,建立跟踪式销售新体系等。
This paper believed that the national policies,environmental protection,oil price,transportation environment,new energy vehicles,vocational training and other factors have significant impacts on car sales.So that we should concern more about the orientation of national macroeconomic policies,strengthen construction and development of our own brands,make plan of business development and marketing,enhance joint and collaboration among automotive vocational schools,develop marketing network,and establish new system of tracking sales in car sales work.
出处
《北京市经济管理干部学院学报》
2011年第1期31-34,共4页
Journal of Beijing Economic Management Institute
关键词
汽车销售
影响因素
应对策略
car sale
affecting factor
coping strategy
