摘要
随着社会经济的发展,我国家庭旅馆取得了迅速的发展,但仍处于发展初期。本文运用波特五力模型分析北戴河家庭旅馆的行业发展状况和竞争态势,并提出规范化、差异化与战略联盟的竞争战略。
With the development of social and economic,the family inns have been rapidly developed in china,but still in their infancy.This thesis uses the Porter＇s Five Forces Model to analyze the development of Beidaihe family inns and competition situation,and points out the proposals about standardized and differentiated competitive strategy and strategic alliances
出处
《价值工程》
2011年第9期215-215,共1页
Value Engineering
关键词
家庭旅馆
五力模型
北戴河
竞争战略
family inns
five force model
Beidaihe
competitive strategy
