摘要
职业化管理是市场营销专业实行工学结合的最佳方式,能将市场营销活动与班级管理有机结合,注重学生通用能力、专业能力和创业创新能力的培养,提高学生的综合职业素质,实现从学生到营销人员的转变,实现学校与职业的"无缝"对接。
Professional management in Marketing Program is the best way to implement work-integrated learning,combing marketing activities with class management,paying attention to cultivating students＇ general ability,professional ability and innovative ability,improving students＇ comprehensive quality,making transformation from students to rmarketing personnel,achieving ＂seamless docking＂ between college and profession.
出处
《襄樊职业技术学院学报》
2011年第1期95-97,共3页
Journal of Xiangfan Vocational and Technical College
关键词
职业化管理
市场营销专业
班级
Professional Management
Marketing Program
Class
