摘要
媒介生态研究为探讨大众传媒的生态责任提供了新视野。文章从媒介生态理论出发,研究了基于内生态、外生态两大角度的大众传媒生态责任,并提出大众传媒要净化生态空间,加强媒介生态的调适与重建,切实承担时代赋予的生态责任。
Researches on media ecology give a new sight for discussing ecology responsibility of mass media. Based on the internal and external ecology, eeonogy responsibility of mass media are studied in this paper. It also puts forward that mass media should clean ecology space and strengthen the adjustment and reconstruction of media ecology to bear the mission of ecology responsibility.
出处
《华东经济管理》
CSSCI
2011年第3期33-35,共3页
East China Economic Management
基金
2008年杭州市哲学社会科学规划课题“生态文明视野中社会组织的生态责任理论及实践研究”(D08GL03)
关键词
大众传媒
环保
生态责任
媒介生态
mass media
environmental protection
ecology responsibility
media ecology
