摘要
品牌逐渐成为纺织服装专业市场的核心竞争力,专业市场品牌对纺织产业转型升级的促进作用也因而越来越明显。文章在揭示纺织服装专业市场品牌内涵及其形成机制的基础上,着重分析了其对纺织产业技术创新、结构优化、区际转移的作用机制,并以绍兴中国轻纺城为例,实证检验了理论分析框架和简化模型。
Brand has become the core competitiveness far the Textile Specialized Markets. Meanwhile, the role of Specialized Markets＇ brand in promoting transformation and upgrading of textile industry is more and more obvious. This article explores the Textile Specialized Markets＇ role for internal mechanism of technological innovation, internal structure optimization and inter- district transfer in textile industry, based on the revelation of content and mechanism of the Textile Specialized Markets＇ brand. Simuhaneously, with a special reference to China Textile City in Shaoxing, the theoretical framework and the simplified model is examined.
出处
《华东经济管理》
CSSCI
2011年第3期1-5,共5页
East China Economic Management
基金
国家科技计划软科学研究项目"基于自主创新的我国纺织业国际市场能力提升研究"(2010GXS5D210)
关键词
纺织服装专业市场品牌
品牌效应
纺织产业转型升级
绍兴中国轻纺城
textile specialized markets＇ brand
brand effect
transformation and upgrading of textile industry.
China Textile City Mar-ket in Shaoxing
