摘要
对于Saatchi & Saatchi公司来说,交互设计主要为了提供用户和产品之间的情感联系。他们提供的体验,更加强烈而直接地传达了广告信息,得到的结果是用户与产品进行了直接体验,并且保持了用户对品牌的忠诚度。
One advertising medium for Lexus which is designed by Saatchi & Saatchi Company demonstrates in an innovative way how incredible to drive a Lexus RX 450h.When a user approaches the cube on the webpage with his mouse,it jumps to the left out of the position and opens up,then in real-time 3D the user finds put about the fascinating driving experience in the full Hybrid SUV.It can be switched between two different points of views intuitively with clicking.For Saatchi & Saatchi,interaction design should produce primarily an emotional connection between users and the product.
出处
《设计》
2011年第2期52-53,共2页
Design
