摘要
立足于我国动漫产业现状和企业经营理论,分析了我国动漫企业经营困难的原因,并提出了从原创能力、播出渠道、主营业务和人才培养机制四个方面促进企业经营状况改善的解决方法,为我国动漫企业提高经营水平提供了新的视角和思路。
This paper,based on China＇s animation industry status quo and business theories,analyzes the difficulties in operation of the industry,and puts forward the solution to the problem from the aspects of original ability,broadcast channel,core business and personnel training system in order to provide a new perspective and ideas to improve operating levels of China＇s animation companies.
出处
《南京工业职业技术学院学报》
2010年第3期10-12,共3页
Journal of Nanjing Institute of Industry Technology
基金
江苏省文化厅科研基金项目(编号:10ZD02)
关键词
动漫企业
经营弊端
动漫品牌
核心竞争力
animation enterprise
operation difficulty
animation brand
core competitiveness
