摘要
采用文献资料法等研究方法,对北京奥运会中具有跨文化传播特性的事物进行分析,研究认为北京奥运会吉祥物"福娃"实现了在国内外的跨文化传播,会徽"中国印"是中西方文化跨文化传播的典型代表,开闭幕式从多方位解读了北京奥运会的跨文化传播特点,颁奖仪式中的中国元素充分展示中西文化的相互交融,北京奥运传媒是奥林匹克文化跨文化传播的助推器.
Using literature data and other research methods,analyzed the object with intercultural communication character in Beijing Olympic Games.The research carried out that ″Fuwa″,Beijing Olympic mascots,achieves cross-cultural communication at home and abroad,the emblem ″Chinese Seal″ is representative for intercultural communication between Chinese and western culture,opening and closing ceremonies explained intercultural communication characteristic in Beijing Olympic Games from multi-dimension,the Chinese elements in presentation ceremony deeply showed the blend of eastern and western cultures,Beijing Olympic media is the booster for cross-cultural communication of Olympic culture.
出处
《河南教育学院学报（自然科学版）》
2010年第4期76-79,共4页
Journal of Henan Institute of Education(Natural Science Edition)
关键词
北京
奥运文化
跨文化传播
案例
实证研究
Beijing
Olympics culture
cross-cultural communication
case
empirical study
