4Fred Selnes, James Sallis,2003, Promoting relationship learning, Journal of Marketing 67, 80-95.
5Inkpen Andrew C., 1996, Creating knowledge through collaboration, California Management Review 39,123 - 140.
6J. Chris White, P. Rajan Varadarajan, Peter A. Dacin, 2003, Market situation interpretation and response. The role of cognitive style, organizational culture, and information use, Journal of Marketing 67, 53-79.
7Kahn K.B., 1996, Interdepartmental integration:A definition with implications for product development Iperformance, Journal of Product Innovation Management 13, 137-151.
8Zajac Edward J., Cyrus P. Olsen, 1993, From transaction cost to transactional value analysis. Implications for the study of inter-organizational strategy,Journal of Management Studies 30.1, 131- 145.
