摘要
随着大众传播时代的来临,明星崇拜对人们的情感和行为产生了广泛影响。通常,明星崇拜表现为社会认同和行为模仿两个方面,而明星既是粉丝情感投射的对象,也是其获得情感慰藉与补偿的有效途径。从粉丝的角度而言,粉丝的参与性、过度性和区隔性最终都将呈现为各种消费行为,并以符号消费与情感消费为主要特征。再具体到大众媒介、明星与粉丝之间的关系,社会学功能论主张明星崇拜有助于维持粉丝群体内部的团结以及多元文化社会的形成;冲突论则认为粉丝与粉丝以及粉丝与明星之间的冲突无可避免,并且在现实生活中,明星与粉丝更是分属于不同的社会阶层,和谐的幻象并不能掩盖其差异的本质。
With the coming of mass communication era, star worship has been produced much influence on people affections and actions. Usually, star worship shows itself on two aspects： social identity and behavior immitation. Stars are not only the outlets of fans＇ affections, but also a useful path of consolation and compensation for the fans. For the fans, the participation, the excessiveness and the separation will be eventually showed as diverse consumptions, characterized by symbolic consumption and affection consumption. About the relationship of mass media, stars and fans, functionalists of sociology insist that star worship can help sustain the unity of fans communities and develop the society of multi-cultures; while the conflict theory holds that conflicts are inevitable between fans communities, fans and stars, and in daily life, stars and fans belong to different classes, the harmonious fantasy can not hide the comflicting nature.
出处
《晓庄学院社会科学学报》
CSSCI
北大核心
2011年第1期131-134,共4页
Journal of Social Science of Hunan Normal University
基金
国家社科基金项目:大众传播中的"粉丝"现象研究(10BXW031)
关键词
大众传播
明星崇拜
粉丝效应
消费
mass communication
star worship
fans effect
consumption
