摘要
近年来国内流通产业快速发展,并显现出网络销售迅猛增长、外资零售企业快速扩张、农村流通网络建设加速的变化趋势。国内流通企业应直面竞争加速整合,向国内二三线城市和农村市场拓展;传统的店铺销售模式在网络销售的竞争下应调整经营策略创新营销模式;大型商业与物流企业应积极探索"走出去"的方式,努力在海外建立自己的流通渠道,以提高中国商品的出口收益与竞争力。
In recent years,the domestic circulation industry has developed rapidly,and it has shown a change trend that internet sales grow fast,foreign-funded retail enterprises have a rapid expansion,and the rural distribution network construction has been accelerated.The domestic circulation enterprises should face the competition and accelerate the integration,as well as expand the domestic lessaffluent cities and rural market.In competition with the network marketing,the traditional sales model of shops should adjust business strategy and develop innovative marketing model.Large-scale commercial and logistics enterprises should explore actively the ＂Going Global＂ approach,and strive to build China＇s own overseas distribution channels in order to improve China＇s merchandise export earnings and competitiveness.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2010年第6期1-5,共5页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
基金
北京市社会科学界联合会项目"北京市生产性服务业辐射力研究"(2008-08)
关键词
流通产业
网络销售
流通产业竞争力
流通渠道
circulation industry
internet sales
competitiveness of circulation industry
channel of circulation industry
