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基于成本结构的产品定价问题研究 被引量:1

Research on Product Pricing Problem Based on Cost Structure
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摘要 在由一个供应商和一个零售商组成的两级供应链中,产品成本结构在供应链产品价格调整中起到一定的杠杆作用,而且这种作用随产品成本结构的不同而不同。所以,在考虑供应商生产成本和零售商交易费用的情况下,产品的最优价格调整同时受需求价格弹性和供应链供应能力的影响。 In the two-echelon supply chain composed of a supplier and a retailer,the cost structure of product plays a leverage role in the price adjustment process,and its leverage effects vary as the product cost structure changes.Thus,the optimal price adjustment is affected simultaneously by the price elasticity of demand and the supply capacity of the supply chain,when the product cost of the supplier and the transaction fee of the retailer are considered.
作者 程龙 石岿然
出处 《南京工业大学学报(社会科学版)》 2010年第4期47-50,共4页 Journal of Nanjing Tech University:Social Science Edition
基金 国家自然科学基金项目(70671055)
关键词 杠杆作用 产品成本结构 需求价格弹性 leverage effects product cost structure price elasticity of demand
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