摘要
白手起家的创业者在企业新创期获取资源的现象值得专门进行理论分析。文章首先利用新经济社会学与行为经济学等理论,从创业资源所有者的资源交易决策角度出发,展开理论推演,深入分析了创业者采取的资源获取方式奏效的作用机理,并建立了模型。在此基础上,文章初步提出了白手起家创业者在新创期可以选择的四种资源获取方式:象征性行动的方式、步步为营的方式、情感认同的方式、资源即时开发的方式。
It takes special research to interprete the resources acquisition phenomenon for entrepreneurs from scratch during nascent period.This article applies theories of new economic sociology and behavioral economics,etc.and takes the perspectives of resource owners＇ resource trading decision to duduce and conduct an in-depth analysis of the effective mechanism for entrepreneurs to obtain resources.A model was constructed and based on that,the article proposes four resource acquisition methods：symbolic action,bootstrapping,emotion identity and just-do-it.
出处
《华东经济管理》
CSSCI
2011年第2期102-105,共4页
East China Economic Management
关键词
新创期
白手起家
资源获取方式
作用机理
nascent period
starting from scractch
resource acquisition methods
functioning mechanism
