摘要
文章以家电产品的创新特性为研究对象,应用因子分析法对产品创新特性进行综合分组,得出基本性能、资源耗用性、辅助功能三个主因子,并从三个主因子中提取主要特性进行趋势分析,从而使企业明确家电行业创新发展的总体特征。同时应用因子得分对具体产品的创新特性进行分析,利于企业对某一产品进行创新时,抓住和突出重点。同时建议企业提高对产品安全性的重视,减少环境污染,扩展产品的功能,以此提高产品竞争力,拓展产品市场。
The study object of this paper is the innovative characteristics of household electrical appliances.It groups the innovative characteristics by factor analysis method,and educes three principal divisors that include fundamental characteristic,consumption of resources and miscellaneous function.And then it analyzes the trends of the principal characteristics from three principal divisors to make sure the companies knows the overall features of the innovation development of household electrical appliance industry.It also analyzes the innovative characteristics of specific products by divisors score which benefit the company catch the emphases when innovate the specific products.The paper also suggests that the companies should pay attention to the safety of product,reducing of environmental pollution and expansion of product feature to improve the competitiveness of product and exploit product market.
出处
《华东经济管理》
CSSCI
2011年第2期57-60,共4页
East China Economic Management
关键词
家电行业
产品创新
趋势
数量分析
household electrical appliance industry
product innovation
trend
quantitative analysis
