摘要
低碳经济正在潜移默化地影响着人们的生活方式,低碳消费也在我们的生活中悄然兴起。本文以杭州市下沙高教园区为例,通过问卷调查,使用描述性统计方法对城市年轻人低碳消费意识、低碳消费行为进行实证分析,并对低碳消费意识与行为的影响因素(性别、学历、家庭来源等)进行了实证检验。本文的研究对促进城市年轻人低碳消费意识和行为具有重要的社会营销借鉴意义。
Low-carbon economy is subtly affecting the way people live,low-carbon consumption quietly appears in our daily life.Taking Hangzhou Higher Education Zone as an example,this paper made an empirical analysis（descriptive statistical analysis） on low-carbon consumer awareness and behavior of urban young people through investigation,and empirically tested its determinants including gender,educational background and family source.These conclusions provide significant enlightenment and some appropriate marketing recommendations for the government to promote urban young people＇s lowcarbon awareness and behavior.
出处
《未来与发展》
2010年第12期92-96,共5页
Future and Development
基金
教育部人文社科研究项目青年项目(09YJC630194)
浙江省软科学研究计划项目(2010C35047)资助
关键词
低碳消费行为
认知意识
影响因素
社会营销
low carbon consumption behavior
awareness
determinants
social marketing
