摘要
资本主义是一部包括许多章节的书——而我们正开始翻开新的一章。每过一个世纪左右，消费性质的根本改变就会创造现有企业无法满足的新的需求模式。当大多数人都希望获得在旧体制（一种我称之为“溢价困局”的商业环境）中价格居高不下的溢价商品时，就为各种全新竞争对手的茁壮成长提供了肥沃的土壤，这些对手能以可承受的合理价格满足新的需求。
As mass consumption gives way to the wants of individuals, a historic transition in capitalism is unfolding. This shift not only changes the basis of competition for companies but also blurs—and even remove the boundaries between entire industries, along with those that have existed between producers and consumers. Those enterprises that can leverage technology and real-world social connections will prosper as they realize wholly new sources of value that remain invisible to companies still bound by conventional business models.
出处
《21世纪商业评论》
2010年第12期64-69,64+13,共6页
21st Century Business Review
