摘要
采用文献资料、社会调查和统计分析等方法,对黑龙江省五个城市的不同收入人群体育旅游需求状况和黑龙江省体育旅游资源的开发现状进行调查与分析,针对资源开发的现状与需求的均衡性展开研究,结果表明:利用后奥运时期和大冬会召开的影响力加强宣传,可提高人群对体育旅游的认知水平;针对不同收入群体的体育旅游需求,拓展不同消费层次的体育旅游项目是实现需求与资源合理配置的重要举措。
By using the literature data, social surveys and statistical analysis, this article analyses current situation of sport tourism needs among different income groups and development in five cities of Heilongjiang Province, directing towards a study of the resources development and the balance of needs. The resuhs show that using the influence of publicity of after the Olympic Games and Winter Games, people can improve the cognitive level of sports tourism and develop the reasonable configuration between different levels of consumer deniand and the local resources for sports tourism.
出处
《辽宁体育科技》
2010年第6期15-17,共3页
Liaoning Sport Science and Technology
基金
国家社会科学基金项目<小康社会的体育旅游资源开发研究>子课题(项目编号:04CTY006)
关键词
黑龙江省
体育旅游
需求
Heilongjiang province
sports tourism
requirements
