摘要
从新世纪企业经营价值链的角度来看,要赢得顾客的满意与忠诚,必须先赢得员工的满意与忠诚。企业管理中传统的"精英视角",使管理者很难站在员工的立场上去体会他们的需求和愿望,因而难以真正调动员工的积极性。营销视角下的人力资源管理要求管理者将管理视角"由上而下"、"由外而内",即由"精英视角"转向"全员视角",由"顾客第一"转向"员工第一",像对待顾客一样对待企业的员工,满足他们的需要,提供他们需要的产品和服务以促使企业目标的实现。
From the view of enterprise business value chain, the employees must be satisfied and loyal for obtaining the satisfaction and loyalty of customers. The traditional ＂elite view＂ in the enterprise management makes it difficult that managers consider the needs and desires of the enterprise employees, which makes it difficult that the enthusiasm of the employees is mobilized. The human resource management from the view of marketing requires that the managers have the view of ＂from top to bottom＂ and ＂from outside to inside＂, that is, their management idea must transform from ＂elite view＂ to ＂employee view＂, or from ＂customer first＂ to ＂employee first ＂. The requirements of the employee must be meet as the same as those of the customers, and the required products and service must be provided to them for the realization of the enterprise objectives.
出处
《宝鸡文理学院学报（社会科学版）》
2010年第5期100-103,共4页
Journal of Baoji University of Arts and Sciences：Social Science Edition
关键词
人力资源管理
营销理念
差异化策略
human resource management
marketing idea
employees
differentiation strategy
