摘要
基于复杂网络理论,探讨企业营销网络拓扑结构及其演化机制。在此基础上,对企业营销网络鲁棒性进行了分析。企业营销网络的无标度性具有对随机攻击的鲁棒性,以及对于恶意破坏的脆弱性。为了提高企业营销网络对于恶意破坏的鲁棒性,通过改变网络的演化机制,消除其无标度特性,生成节点度指数分布的网络。
Based on the complex networks theory,this article discussed the enterprise marketing network topology and the evolved mechanism. Based on this,it carried out the analysis of the enterprise marketing network robustness. The non-scale of enterprise marketing networks has robustness to stochastic attack and the vulnerability to destroys regarding the evil intention. In order to enhance the robustness of enterprise marketing networks to destroys regarding the evil intention,we should eliminate its non-scale characteristic to produce node index distribution network through the change networks evolved mechanism.
出处
《商业研究》
CSSCI
北大核心
2010年第11期68-71,共4页
Commercial Research
基金
陕西省自然科学基金项目
项目编号:2007E217
关键词
复杂网络
企业营销网络
鲁棒性
complex networks
enterprise marketing network
robustness
