摘要
通过对湖南省长株潭地区小康农村居民进行问卷抽样调查,分析新形势下农民旅游的消费特点,结果表明:小康农村居民的出游意愿十分强烈,出游预算比实际花费明显偏高;接受旅游信息的渠道仍然单一,不同年龄层的农民对旅游的感知差异较大;旅游偏好比较集中,但具有明显的近距离指向性以及经济利益驱动性;对旅游服务和体验的要求增强。因此,政府应提供政策优惠,鼓励农民旅游;企业应开发合适产品?,加强旅游宣传,提高接待质量,引导好和服务好农民旅游。
Based on sampling surveys of rural residents with questionnaires in Changsha, Zhuzhou andXiangtan of Hunan province, this paper makes a detailed analysis of the tourism perspectives on the 980 effective samples. Some conclusions are drawn as follows： Rural residents have positive attitudes to tourism, their budgetary outlay is normally higher than their actual expenditure, and the channels of gain tourist information are still very single. There are different tourism perspectives among different age, tourism motivation of rural residents is multiplicity, but their choice of touring is affected by destinations and economic factors. The wealthy peasant tends to try more good service and experiences during the tour. Hence, the government should make favorable policy to encourage peasant to travel, tourism industries explore new tourist products, and improve the quality of service.
出处
《湖南农业大学学报（社会科学版）》
2010年第5期21-25,共5页
Journal of Hunan Agricultural University(Social Sciences)
基金
湖南省哲学社会科学基金项目(08YBB082)
关键词
小康农村
农村居民
旅游
长株潭地区
well-off rural area
rural residents
tourism
Changsha, Zhuzhou and Xiangtan
