摘要
中国新兴景区的发展不容乐观。作为企业发展战略分析的工具,以价值创新为特征的蓝海战略对于新兴景区发展路径的选择同样具有重要的意义。首先对蓝海战略的核心理念进行归纳,在此基础上,以香格里拉蓝月山谷景区为例,运用蓝海战略,重新分析并界定了蓝月山谷的市场边界,并提出全新的景区发展战略。
In China,the development of new scenic spots is not so good.As a tool for strategic analysis of enterprise＇s development,the Blue Ocean Strategy,characterized by the value innovation,is of great importance to the choice of development strategies for new scenic spots.This paper first summarized the core concept of the Blue Ocean Strategy.After that,taking Blue Moon Valley as an example,it used Blue Ocean Strategy to analyze and re-define the market border of Blue Moon Valley and proposed a new development strategy.
出处
《旅游论坛》
CSSCI
2010年第5期535-538,共4页
Tourism Forum
关键词
蓝海战略
价值创新
市场边界
蓝月山谷
Blue Ocean Strategy
value innovation
the market border
Blue Moon Valley
