摘要
生活陶艺来源于生活,服务于生活,随着现代人们的物质生活和消费水平不断提高,对生活陶艺的消费需求特征也在发生改变。本文以消费者需求特征为基础,分别从消费者需求的层次性、多元性、发展性、周期性、可诱导性等方面进行论述,以心理学角度分析研究人们对生活陶艺的消费需求特征体现,探讨满足人们消费需求的生活陶艺创新发展思路。
The life ceramics comes from life and serves life.With the continual development of people' s material life and consumption level,the characteristics of the need for life ceramics consumption have also changed. Based on the the characteristics of the consumption need, this thesis illustrates from hierarchy , pluralism , expansionary , periodicity and inducibility.This thesis analyzes the characteristisc of people' s need for life ceramics consumption from the aspect of psycology and discusses the innovative development thought of life ceramics satisfying people' s consumption need.
出处
《大舞台》
2010年第11期254-255,共2页
关键词
生活陶艺
消费需求
特征
创新
life ceramics
consumption need
characteristics
innovation