摘要
采用文献资料法、专家访谈法、数理统计方法对官方武术网站现状和传播对策进行了全面分析和研究。官方武术网站主要存在的问题是框架齐全但缺乏内容、多媒体和反馈使用不够、外文版本的数量很少。传播对策为提高网站建设的后续力、增加武术技术和文化类的内容关注、传统武术发展以充实武术的本体内容;增加图片和视频;设立在线交流以提高反馈的效率;注重发展外文版本以提高其国际影响力。
By employing approaches of literature review, analysis, expert interview, statistics, study on Government Wushu website＇ s status quo and countermeasure, the Number of Government Wushu website is insufficient The content focuses on information of competitive Wushu events with less Wushu techniques and information on Wushu culture. The issue of Wushu techniques and information on Wushu culture concentrates on the early period of website establishment, the afterwards just maintain announcing competition events. The writers of the information are mainly journalists with its source quite formal and clear, less pictures and videos, small amount of feedback channel. And only one English official Wushu website is established. The existing problem is complete framework but lacks of content, insufficient use of multimedia and feedback, an extreme small amount of foreign edition. Countermeasure for the propagation is improving the follow - up forces of website establishment,and paying more attention on the contents of Wushu techniques and cultural aspects, and the development of traditional Wushu in order to enrich the body contents of Wushu.
出处
《西安体育学院学报》
CSSCI
北大核心
2010年第6期700-703,共4页
Journal of Xi'an Physical Education University
关键词
网络
传播
官方武术网站
intemet
communication
official Wushu website
