摘要
随着各种交通出行方式竞争的日益严峻,增强铁路运输企业竞争力已成为迫在眉睫的问题。通过分析各种运输方式的自身特性,客运票价作为影响客流变化的重要因素被凸显出来。在研究传统定价方法及其优缺点的基础上,以竞争对手的反应为主要影响因素设计竞争博弈定价调整模型,为铁路客运票价调整提供一种新策略。
With various transportation means competition in the increasingly serious situation,how to enhance the competitiveness of railway transport enterprises become an urgent problems.Considering the characteristics of multifarious transportation means,passenger fares as the influence of passenger flow demand is an important factor is gradually emerges.The study of traditional pricing method based on the advantages and disadvantages of the method,the reactions of the rival as the main factors affecting design competition.Designing the pricing model for the game to provide a new strategy to the railway passenger fares.
出处
《交通科技与经济》
2010年第6期29-31,共3页
Technology & Economy in Areas of Communications
关键词
交通出行方式
旅客票价
竞争博弈
票价调整
transportation ways
passenger fares
competitive game
price adjustment
