摘要
对话理论的要旨即注重多元主体的主动参与,注重信息传递过程的平等性、互动性与共时性。通过个案剖析,证实对话理论在电视节目中的合理运用对提升节目竞争力有重要的作用。
Through the analysis of the dialogue theory, generalizing the dialogue theory essence which emphasizes active participation of the multi-bodies and paying attention to the equality, the interactivity and the synchronicity in the information transfer process. The analysis of cases are to prove the importence that using dialogue theory correctly is good for improving the TV program competitiveness.
出处
《新闻界》
CSSCI
北大核心
2010年第5期127-128,共2页
Journalism and Mass Communication
基金
江西省社科规划课题<对话的传播理念与新闻报道改革>(05WX274)成果
关键词
对话
平等性
共时性
竞争力
dialogue equality Interactivity competitiveness
