摘要
本文试图站在传媒经济学的视角对传媒产品高度同质化竞争这一问题作出分析,并试图针对这一问题,结合电视产业内部正进行的"制播分离"改革,从产业运作的角度,为电视产业便面同质化竞争,提供可供借鉴的实践经验。
The article tries to the system reasons for the homogenization of china’s TV programs and the feasible approaches for breaking through the homogenization from the angle of media economy. And it considers that the separation of the broadcasting and production maybe the good approach for breaking through the homogenization.
出处
《新闻界》
CSSCI
北大核心
2010年第5期9-11,共3页
Journalism and Mass Communication
关键词
电视节目
同质化
制播分离
TV program homogenization separation of the broadcasting and production
