摘要
随着日本和韩国入境旅游市场的稳步发展,四川省为吸引更多的日韩旅游者,进一步打开日韩市场,正着力打造一批"三国文化旅游线路"以满足日韩旅游者的需求。本文以四川省日韩"三国文化旅游线路"问卷调查的数据为依据,结合旅游者行为特征的相关理论,就日韩旅游者的属性特征、对三国文化旅游的认知特征、三国文化旅游景区的满意度评价、日韩旅游者的空间流向特征和意见及建议等问题进行了定量和定性分析,并提出四川省针对日韩旅游者开展"三国文化旅游线路"的对策建议。
With the steady increase of inward tourists from Japan and Korea,Sichuan is developing a number of itineraries featuring the culture of the Three Kingdoms in order to further expand the Japanese and Korean markets.This paper,based on statistics obtained from questionnaires about these tour routes,conducts a qualitative and quantitative study of the defining features of the Japanese and Korean tourists,their cognition characteristics of the culture of the Three Kingdoms,their satisfaction of the tourist spots,their spatial flow and their suggestions according to the theories about tourist behaviors.The paper then puts forward strategies on how to develop the Three-Kingdom-Culture itineraries targeting the Japanese and Korean tourists.
关键词
日韩旅游者
旅游者行为
三国文化旅游线路
Japanese and Korean tourists
tourist behaviors
itineraries featuring the culture of the Three Kingdoms
