摘要
信息市场的繁荣,需要依靠信息产品来推动。随着信息技术的发展,网络营销的优势越来越突出。信息产品要在市场竞争中取得优势,必须转变传统的营销理念,以客户为中心、重视与消费者的交互,同时依托信息技术积极开展网络营销。然而,信息产品实施网络营销,不同于一般的物质产品,需要从信息产品自身的特点及其消费特征出发,以信息产品网络营销的理念为基础,充分发挥互联网的优势,实施以消费者需求为导向的更具竞争力的营销策略。
The prosperity of information market depends upon the information product to impel.With the development of information technology,the E-marketing＇s superiority is more and more prominent.If information products have the superiority in the market competition,it must change traditional market marketing idea,take the client as the center,and attach importance to interactive with the consumer.Simultaneously,depends on the information technology to develop the E-Marketing positively.However,information products being done E-marketing,is different with the common physical product.It needs to embark from information product own features and characteristics of consume,and take the information product E-Marketing idea as the foundation.And it should give full the superiority of Internet,as well,implements more competitive marketing strategy with the guidance of the consumer demand.
出处
《科技创业月刊》
2010年第11期74-75,共2页
Journal of Entrepreneurship in Science & Technology
关键词
信息产品
网络营销
营销理念
营销策略
information product
E-marketing
marketing concept
marketing strategy
