摘要
随着我国产业环境发生重大变化,人民币的升值压力加大和国内制造业的成本呈现不断提高的趋势,国内外向型制造业赖以生存的低成本条件正在不断削弱,国内企业迫切需要寻求一种新的低成本模式。创新型低成本战略模式以创新为驱动,通过低战略风险升级企业产品,并获得持续内生优势,立于市场不败之地。
With the significant changes of China＇s industry environment like the swelling pressure of RMB upvaluation,and the trend that cost of domestic manufacturing is rising.The export-oriented industry＇s advantage that they rely on low cost is disappearing,whice force the domestic enterprises searching for a new low cost way.This paper comes up with a new concept that we call innovation low-cost strategy,which the chief drive is the innovation,with low strategy risk.Make the enterprises possess sustainable endogenous advantages after they implement this strategy.
出处
《价值工程》
2010年第32期2-3,共2页
Value Engineering
关键词
竞争战略
低成本领先
创新
competitive strategy
overall cost leadership
innovation
