摘要
本文以马来西亚星洲媒体集团为例,论述了在媒体融合的背景下,海外华文媒体所面对的冲击以及所作出的应对措施。文章指出,海外华文媒体可借鉴星洲媒体集团成功实现媒体融合的经验,紧紧抓住新媒体迅速发展的契机,加快朝媒体融合的方向发展,以开拓新的生存空间,继续承传中华文化。
This article regards Sinchew Media Corporation Berhad as a special case, describes what crash the overseas Chinese language media is facing on the background of media convergence and what corresponding action they take. The article points out that the overseas Chinese language media should adopt the experience of how Sinchew Media Corporation Berhad turned the media convergence into being, master tightly the chance of new media which develops inconceivably, quicken the step of media convergence to extend the new survival environment and continue to inherit the Chinese culture.
出处
《东南亚纵横》
CSSCI
2010年第10期25-29,共5页
Crossroads：Southeast Asian Studies
基金
暨南大学科研培育与创新基金项目--媒体融合背景下海外华文传媒的变革与创新(10JYB1005)的阶段性成果
关键词
媒体融合
海外华文媒体
星洲媒体集团
media convergence, overseas Chinese language media, Sinchew media corporation Berhad
