摘要
传统经济学理论中关于"经济人"的假设无法有效解释经济人的利他行为,在将行为人的行为目的统一为获取个人价值的基础上,构建群体意识选择模型解释并分析经济人利他行为选择,得出降低经济人个人欲望、降低社会利他行为成本、密切人与人之间的关系有助于增进社会的利他行为。
The hypothesis of ＂economic man＂ of the traditional economics theory can not explain why people take altruism behavior efficaciously. Based on unifying the motive of Economic-man＇s behavior to obtain personal value, we set a model on group consciousness choice to explain altruistic behavior. It is therefore concluded that by reducing personal desire, cutting down altruism behavior cost, intimating relationship between people, social altruism behavior will be promoted.
出处
《广东广播电视大学学报》
2010年第5期110-112,共3页
Journal of Guangdong Radio & Television University
关键词
群体意识
利益货币
利他行为
group consciousness
interest currency
altruism behavior
