摘要
分析影响我国科技期刊品牌化建设的因素及存在的问题,探讨其发展战略与对策。认为期刊品牌化建设要突出特色,择优培育;分类实施,重点塑造;实施政策导向,维护期刊品牌;实施品牌营销,完善品牌形象;制订期刊品牌保护制度,保证期刊品牌培育环境;实施期刊品牌推广工程,加快期刊品牌国际化;实施跨媒体链接,扩大品牌影响半径。
Current status and problems in brand construction of Chinese sci-tech journals are analyzed,and developing strategy is investigated.The detailed methods are： laying stress on the key points for journal brand＇s construction;fostering its characteristics;guiding based on classification;nurturing and developing from different aspects;keeping to the policy direction and strengthening the protection of journal brand;planning,propagating and creating the image for journal brand;setting funds and improving the construction for journal brand;promoting the process of building up journal brand and mending the internationalization evolutional step;establishing the protection institution and promoting its healthy development.
出处
《编辑学报》
CSSCI
北大核心
2010年第5期377-380,共4页
Acta Editologica
基金
中国科学技术协会资助课题(2007-06-22)
关键词
品牌建设
科技期刊
战略
对策
brand construction of a journal
sci-tech journal
strategy
countermeasure
