摘要
本文依据"BOP战略"理论,提出企业介入低收入群体市场的创新模式。文中提出两种面向低收入群体的创新模式,并分析了在开展面向低收入群体的创新过程中低收入群体、企业和政府之间的互动机理。
With the help of BOP theory, this paper puts forward an innovation model by which firms get involved in the development of low - income districts. The paper presents the assumption that both finns and the low - income groups can benefit if firms focus on innovation for the low - income groups in rural China. Based on this argument, the paper puts forward two innovation models, and analyzes the interaction mechanism among different stakeholders, the low - income group, the firms and the government.
出处
《经济与管理研究》
CSSCI
北大核心
2010年第10期12-17,共6页
Research on Economics and Management
基金
国家自然科学基金重大国际合作项目"面向低收入群体市场的技术与商业创新模式研究"(项目批准号:70721017001)
教育部人文社科青年基金"面向低收入群体市场的创新研究"(项目号:08JC630015)
霍英东青年基金"面向BOP的企业创新模式研究"(项目号:111084)
