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企业社会责任不同领域对消费者反应的影响——基于私家车购买者的实证研究 被引量：10

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摘要 以往有关企业社会责任(CSR)对消费者反应的实证研究,忽视了企业社会责任具有不同领域的特性,因而所得出的研究结论存在着差异。本研究从消费者视角出发,通过对私家车购买者进行的问卷调查,探究了企业社会责任不同领域对消费者反应所产生的影响。研究发现,企业社会责任不同领域对消费者反应的影响及作用路径存在差异,结论有助于促进企业更好地开展社会责任活动。
作者 董伊人 赵曙明
机构地区 南京大学商学院市场营销系 南京大学商学院
出处 《学海》 CSSCI 北大核心 2010年第5期148-153,共6页 Academia Bimestris
基金 国家自然科学基金项目(70732002 70772035)的部分研究成果
关键词 CSR领域 企业评价 消费者-企业认同 消费者反应
分类号 F270 [经济管理—企业管理]
  • 相关文献

参考文献17

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二级参考文献24

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共引文献205

同被引文献100

二级引证文献49

学海
2010年 第5期

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