摘要
红色旅游是一种学习革命历史知识、接受革命传统教育和振奋精神、放松身心、增加阅历的旅游活动,是对大学生进行思想政治教育的有效途径。为在大学生群体中更有效地实现红色旅游的"三大工程",应采取量身打造旅游产品、选取恰当营销渠道、实施价格优惠政策、开展红色旅游进校园活动等系列营销策略。
Red tourism is one kind of tourism from which we can learn knowledge of revolution history,accept the spirit of revolutionary traditions,and gain revivification,relaxation,experience,so it is the effective way for carrying out ideological and political education on college students.In order to realize the ＂three big projects＂ red tourism in college students group more effectively,we should produce tourism products truly designed for college students,select the appropriate marketing channels,implement preferential policies,and develop red tourism activities on campus.
出处
《湘潭大学学报（哲学社会科学版）》
CSSCI
北大核心
2010年第5期37-40,共4页
Journal of Xiangtan University:Philosophy And Social Sciences
基金
湖南省红色旅游研究基地开放课题(项目编号:08ly06043)
关键词
红色旅游
大学生
消费行为
营销策略
red tourism
college student
consumption behavior
marketing strategy
